Google Search Console: Basics For The Beginners
Google Search Console
How does the search console work? a tool that lets you look at how well your website does in Google searches. It is additionally called "Sachiko" for short. On the off chance that you take advantage of this Google Search Control Center, you can use it for website optimization measures. However, until you use the Search Control Center, you will have no idea how your track is being executed. In particular, we have no information regarding the search's execution, such as the track positioning in the Google search tool, the number of snaps in the inquiry, the snap rate, and the number of impressions. In this instance, it is impossible to comprehend your search ranking or the amount of search traffic you receive. Assuming that this occurs, there is a high chance that you will disregard the fundamental Website design enhancement estimates despite the fact that your pursuit positioning is low. Thus, the securing of imminent clients deteriorates or declines without an expansion in search inflow and an expansion in transformations; for example, applications and requests can't be anticipated. To keep away from these terrible circumstances, use the Search Control Center to deal with your site's hunt execution. On the basis of this, I'd like to explain the easy-to-understand aspects of the search console, particularly its definition, usage, and settings.
What is the Google Search Console? Explaining the basics of usage and settings for beginners!
Table of contents
- What is Search Console?
Difference between Search Console and Analytics
2. How to set up Search Console
- Log in with your Google account
- Register the site
- Confirm ownership
3. How to connect Search Console and Analytics
- Set up "Search Console data sharing" in Google Analytics
- Associate web properties (sites) with Search Console
4. How to use search console
- search performance
- coverage
- URL inspection
- site map
- Link
- Key web metrics mobile usability
- message
6. Summary: Use Search Console to Manage Your Site's Search Performance
What is Search Console?
What is a search console? A tool to analyze website performance on Google search.
It is also called "Sachiko" for short, and the name changed from "Google Webmaster Tools" on It is likewise called "Sachiko" for short, and the name changed from "Google Website Admin Devices" on May 20, 2015. This search console is a Google-provided tool that is only intended for use with Google searches. Thus, you can't examine your site's exhibition on Yippee or Bing web search tools. Furthermore, Search Control Center is allowed to be utilized, and whenever utilized appropriately, it very well may be of extraordinary use in website optimizationMay 20, 2015.
This search console is a tool provided by Google, and it is a tool specialized only for Google search.
So, you can't analyze your website's performance on Yahoo or Bing search engines.
Additionally, Search Console is free to use, and if used properly, it can be of great use in SEO.
What can be done with Search Console
There are several things you can do with Search Console.
- Checking the display status on Google search
- You can check search rankings, number of impressions, number of clicks, click rate, etc.
- You can check the index status
- Check link status
- You can check the number of backlinks, page URL, and backlink source site.
- You can check the number of internal links and page URLs.
- Site information provision
- You can request index registration or index deletion.
- Can communicate crawl control and URL changes
- Understanding site issues
- Understand which URLs are slow to display
- You can see if there are any errors or penalties.
- Checking the display status on Google search
- You can check search rankings, number of impressions, number of clicks, click rate, etc.
- You can check the index status
Check link status
The total number of external links ( backlinks ), top linked pages (pages with many backlinks), top linking sites, top linking text, etc. can be obtained from the "Links" function of Search Console .
In addition, you can grasp the total number of internal links and the top linked pages (pages with many internal links).
in this way, You can check the link status in Search Console.
Site information provision
You can request index registration ( crawl request to Google crawler ) using Search Console's URL inspection tool, or request index deletion using the index "delete" function .
You can also use the "Sitemap" function to promote crawling, control crawling with the robots.txt tester, and use the address change tool to communicate URL changes due to site renewal, including SEO .
in this way, Search Console allows you to submit your site information to the Google search engine.
Understanding site issues
You can find out which URLs are slow to display by selecting "Main Web Indicators" from the Search Console extension menu.
You can also see if there are any errors in the breadcrumb structured data implementation or mobile friendly errors.
Additionally, the 'manual action' feature will let you know if there is a penalty.
Difference between Search Console and Analytics
To analyze your site's performance in Google search results Search Console is a tool
For instance, you can chiefly see the presentation in Google query items, for example, search positioning, number of impressions in search, number of snaps in search, CTR (active visitor clicking percentage) in endlessly search questions. Google analytics then again, doesn't let you know how your site is acting in list items. That is the reason, This is the significant contrast between Search Control center and Google Examination.
Incidentally, Google Examination is an instrument that can mostly break down client conduct. You can comprehend search traffic and search inquiries by connecting with the search console. In any case, it's anything but a particular device for examining site execution in list items.
Step-by-step instructions to set up the Control center To set up a search control center, first sign in with your Google account.
Then, in the wake of enrolling your site (adding properties), confirm the responsibility for the site.
Whenever proprietorship is affirmed, the search control center arrangement is finished.
1. Log in with your Google account
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| Source : Google images |
STEP2: Register the site
Select either the "Domain" or "URL Prefix" property type when registering the site after logging in to Search Console. Assuming you select "Area," enter the space or subdomain, and click "Proceed.". Assuming you select "URL Prefix," enter the URL and snap "Proceed.".
Domain Select "Domain" You can by and large oversee subdomains, spaces regardless of https, and spaces regardless of www. For instance, enter the space name "seolaboratory.com.". Therefore, you can midway deal with all URLs that incorporate the area name you entered, for example, "https://seolaboratory.com," "https://sub.seolaboratory.com," "http://www.seolaboratory.com," and so on. That implies you can make it happen. Subsequently, on the off chance that you are as of now dealing with various locales in a similar space or need to expand the quantity of destinations in a similar area later, select the [Domain] property. URL prefix Select "URL Prefix." It is equivalent to the property enrollment strategy for customary Pursuit Control Center. For instance, enter the URL "https://seolaboratory.com.". Like that, you can oversee only the URL name you enter. Accordingly, in the event that you are not working on numerous destinations in a similar space or have no designs to build the quantity of locales in a similar area later on, select the "URL prefix" property. Essentially, newbies ought to choose "URL Prefix.". Incidentally, while connecting Search Control Center and Google Examination, you really want to choose "URL prefix.". Then again, regardless of whether you select "domain," you can connect it with Investigation by adding the "URL prefix" property after it.
3. Confirm ownership
Here, we will explain the procedure to "confirm ownership" when "URL prefix" is selected in
2. Basically, you upload a dedicated "HTML file" to verify ownership.
*By the way, you can also confirm ownership by using "HTML tags," "Google Analytics account," "Google Tag Manager account," or "associating DNS records with Google."
Download HTML file
If you select "URL Prefix" in Step 2, a popup of "Ownership Confirmation" will be displayed.
Click on the "HTML file" displayed there to download it.
Upload HTML file
Let's upload the downloaded HTML file to the upload destination (directly under the root domain on the server).
Click "Confirm"
Once uploaded, click Confirm.
If the message "Ownership has been automatically verified" is displayed, Search Console setup is complete.
How to connect Search Console and Analytics
To associate the search control center and analytics, the two instruments should be arranged independently.
I would like to introduce the setting in two steps.
1: Set up "Search Console data sharing" in Google Analytics
In the wake of getting to research analytics, click "Acquisition" → "Search Control Center" → "Search Queries.". Then, at that point, click Set up Search Control Center Information Sharing. This will take you to the property settings screen, so look down, click "Adjust Search Control Center," and afterward click "Add" in Search Control Center settings.
2: Associate web properties (sites) with Search Console
Subsequent to moving to the page "Use Search Control Data Information with Google Analytics", select a similar web property from "Search Control sites" and click " "Save". The "Add Association" pop-up will be shown, so click "Ok" to look through the search control, and Analytics can work together.
How to use search console
There are many features in the search console. Among them, I might want to basic in on the fundamental capabilities that are frequently utilized and introduce myself with how to use them.
search performance
Search performance is chiefly used to check the presentation of your site in search results.
This search execution comprises of two fundamental markers: " search results" and " Discover (Google Discover) ".
Here, I might want to address how to utilize "search results", which are frequently utilized.
The "site-wide data" and "individual data" sections of these "search results" can each be examined separately.
If you want to analyze "site-wide data", click "search results" from search performance in the menu.
If you have any desire to dissect "site-wide data", click "search results" from search execution in the menu.
Then, you can really take a look at the quantity of clicks in search, number of impressions in search, CTR (active visitor clicking percentage in search), and position in search (normal position) for the whole site.
In addition, to analyze "individual data", you can perform the same operations as "site-wide data" and click "Query", "Page", "Country", "Device", and "Search visibility" at the bottom of the screen and Date tabs.
For example, select the Pages tab.
By doing so, you can check the "number of clicks in search," "number of impressions in search," "CTR (click-through rate)," and "ranking in search" for the URL "https://seolaboratory.jp/69665/".
You can also analyze "individual data" by clicking "+ New" at the top.
coverage
The inclusion is essentially used to really take a look at the status (behavior) of each page inside the site in search.
To utilize this inclusion, click "coverage" from the menu file. Thus, you can actually look at the general ordering status (search result registration status) of the pages on your site in light of the status, for example, ''error'', ''substantial (with warning)'', ''valid'', and ''excluded''.
URL inspection
The URL inspection option is basically utilized while refreshing another page by rewriting the page contents ( changing a blog ).
To utilize this URL review tool, first enter the page URL in the search window at the top and snap the amplifying glass.
On the other hand, after clicking "URL inspection" in the menu, enter the page URL in the search window and click the magnifying glass.
Then, check whether the page URL you entered is registered in Google search engine or not. (You can see the current index status of the page URL you entered).
Now click "Test public URL". (It takes about 1-2 minutes to test the public URL, so let's wait.)
Then, check whether the page URL you entered is enlisted in Google web crawler or not. ( You can see the ongoing file status of the page URL you entered).
*At this point, you can send the latest page content to Google by clicking "Request indexing". However, if there is an error or other problem with the latest page URL, we will notify Google of the situation.
If this happens, your search rankings will be affected. To avoid this situation, we recommend that you first check the validity of your page URL by clicking Test Public URL.
If you do so, the latest content of the entered page URL will be obtained and will it be able to be registered in the Google search engine? (Whether or not the entered page URL can be newly indexed or not.)
Click "Show Tested Page" and see if there are any problems with "HTML source code", "Screenshots" and "Other information". Let's check. Also, is the URL normalized
in the item "Canonical URL specified by the user" displayed by clicking "Registration availability (page availability)"? Let's also check. If there are no issues with the content, click "Request indexing" to conclude. This reveals Google the new content of the page URL. On this way, you can check the current content of the page URL on the "Live Test" tab. On the other hand, in the "Google Index" tab, you can now check the old content of the page URL registered in the Google index.
Site map
Crawling of a website's pages is encouraged by the sitemap.
To make use of this sitemap feature, first create a sitemap in xml (sitemap.xml) and upload it to the server so that a browser can view it.
Then, click "Sitemap" from the menu index. Then, in "Add new site", enter the sitemap URL and click "Submit".
Then, you can call the crawler (Googlebot) and advance the acknowledgment of the page URL that exists on the site.
Likewise, in the event that you present a sitemap, it will be kept in the "Submitted Sitemaps" segment at the end.
If the sending is successful, the status will show "Successful".
Link
The connection is predominantly used to actually look at the quantity of backlinks and internal links and to check the page URL of the connection source.
To utilize this connection capability, click "Connection" from the menu.
Then you can check the status of "external links" and "internal links" respectively.
Under “External Links,” you can see the “total number of external links,” “top linked pages,” “top link source sites,” and “top link source text.”
In “Internal Links”, you can see “total number of internal links” and “top linked pages”.
You can view more link information by clicking "Details" in each section.
For example, in the details of "Top linked pages" under "External links", the "total number of external links", the number of referring links of the target page (total number of backlinks), and the number of linked sites (number of backlinked domains) I understand.
And you can also export the link information.
Key web metrics
Key measurements for the web are: Use it to check the situation with your site speed. To utilize this web metric, click on 'Web Metrics' from the expansion menu.
Then, at that point, you can see the speed of execution per URL on and PC separately.
To put it another way, the number of "bad URLs," "URLs that need improvement," and "good URLs" can be seen on PC and mobile devices, respectively.
For instance, click Open Report on mobile to see detailed status.
Then click "Needs improvement" to see the page URL.
Based on the page URL, you can improve the loading speed.
Mobile usability
Mobile usability is Mainly used to check mobile friendliness.
To use this mobile usability, click "Mobile Usability" from the menu extensions.
Then you can see the number of "Error" and "Valid" URLs.
You can also check the detailed status in the details at the bottom.
For example, you can check the details of the error and the URL of the page corresponding to the error.
Therefore, it is possible to correct errors and improve based on the contents.
Message
The message is Use to check overall search performance issues.
To use this message, click Bell Mark from the top menu. (*The number of received notifications is displayed in red.)
How to use Search Console's "Messages" function (1)
Then it will slide out from the side and a message will appear.
For example, you can see notifications about search performance such as coverage and sitemap all at once.
By the way, if you click on a notification, you can find out how to resolve the issue or learn more about that notification. For example, if you receive a notification regarding an "unnatural link to your site," the solution is to disavow the link
using a link disavow tool .
Search Console FAQ
Here are some frequently asked questions about Search Console.
What is Search Console?
Search Console is a tool that allows you to analyze your website's performance on Google searches. It is also called "Sachiko" for short, and its name was changed from "Google Webmaster Tools" on May 20, 2015. Click here for more information about the meaning of Search Console ⇒
What can you do with Search Console?
The main things you can do with Search Console are ``checking the display status in Google search,'' ``checking the link status,'' ``providing site information,'' and ``understanding problems with the site.'' Click here for more information on what you can do with Search Console ⇒
Summary: Use Search Console to Manage Your Site's Search Performance.
Using search console Take control of your site's search performance.
On the other hand, if you don't use Search Console, you won't know your search performance.
Specifically, we do not know the number of impressions, clicks, search ranking, etc. in Google search.
In this case, it is not possible to understand search performance such as low or high search rankings, high or low search traffic, etc.
If so, even if the search ranking is low, there is a high possibility that the necessary SEO measures cannot be performed.
As a result, the acquisition of prospective customers stagnates or declines without increasing search inflow, so you cannot expect an increase in conversions such as applications and inquiries.
To avoid this bad situation, use Search Console to manage your site's search performance.
Changes in search ranking
Search rankings do not improve even with SEO measures... Why?
The justification for why your search rankings are not improving is. This is on the grounds that the nature of website optimization measures is low.
For instance, they disregard clients' pursuit purpose, increment content that is less pertinent, and disregard streamlining of inward connections.
In this situation, the nature of website optimization estimates will decline. Assuming this occurs, the nature of the page or site itself won't improve, making it challenging for Google to rank you.
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