"Mastering Google SEO: Top Strategies for Organic Success"

 Top Strategies for Organic Success

Organic search is "search results obtained by excluding advertising space from the keywords searched by the user. "

In this article, we will explain in 5 minutes, " What is organic search? ", " How is it different from direct search ", and " How to rank higher on the organic search results screen "?

What is organic search?

Organic search refers to search results excluding advertising space for keywords searched by users

When you search for the keyword "diet supplements," the red frame on the results screen is the "organic search" display frame. The blue frame area is the page where the listing advertisement will be displayed.

Organic search is also called ``natural search'' because it refers to pure search results from a search engine without any advertisements.

Both words are often used in the field of web marketing, so remember that organic search = natural search, and avoid thinking "???" when you hear "natural search."

Difference between organic search and listing ads 

The difference between organic search and listing ads is, simply put,  the difference between being an ad or not.

Listing ads are also known as ``search-linked ads,'' and ads related to the keywords searched by users are displayed in search results.

What are the benefits of organic search?

The advantage of being ranked high in organic search is that you can be ranked high for free.

There is no charge for organic search

Listing ads are free if they are just displayed, but they are pay-per-click, so if someone clicks on your listing, you will be charged a fee.

On the other hand, organic search is not an advertisement, so there is no charge even if it is clicked.

In general, the higher a page is displayed, the more likely it is to be clicked, and depending on the keywords and content of the page, it can become an effective marketing tool that can generate sales and inquiries for products and services from that page. 

Difference between Google and Yahoo!

The difference between Google and Yahoo! in organic search results is the content of the search results.

This means that even if you search with the same keywords, you will not get exactly the same search results.

Try searching for "world situation".

As you can see in the image above, you can see that the search results are different even if you search for the same keyword "world situation".

When displaying search results, pages are evaluated by each search engine's built-in algorithm (original index), and pages are displayed in the order of their highest evaluation. This order is called "posting rank."

Yahoo! uses Google's search algorithm, so the natural search rankings are the same for both Yahoo! and Google.

However, since both Google and Yahoo! use their own content, the actual display rankings may not be exactly the same.

Also, keep in mind that the ranking will change as the personalization function works and provides optimal information based on each person's attributes and behavior history.

Relationship between organic search and SEO measures

SEO measures are the measures you take to rank high in organic searches.

The reason why it is beneficial to be ranked high is in ``click rate'' and ``user behavior .''

The higher the ranking, the higher the click-through rate.

There appears to be a link between organic search ranking and click-through rate.

The click rate for the article displayed first on the desktop (PC screen) is 40.94%, while the click rate for second place is 14.67%, third place is 11.02%, fourth place is 5.8%, and fifth place is 3.99%. This is the result.

The higher you appear in search results, the higher your click-through rate, which naturally increases your chances of getting sales of products and services or inquiries about your company.

How to check search results

When you actually check the results of a search engine, you usually check about the second or third page from the top page.

I think very few people go to the trouble of checking the search results from the last page.

Thinking about what would happen if you were the user searching, the closer the page is to the top of the top page, the more likely it will be noticed by the user.

Measures are required to be displayed at the top

Recently, Google Maps has been displayed before organic search for users looking for a physical store, and depending on the keyword, there are many advertisements and there are many cases where organic search information cannot be seen without scrolling through the search results. It has become.

In this way, the display area of ​​search results is becoming limited, so to catch the attention of users with information about products and services, it is necessary to take measures to make sure that the page appears on the first page in organic search .

What tools can analyze organic search results?

The typical tools used for analysis and SEO measures are "Google Analytics (GA4)" and "Google Search Console".

By using these together, you can analyze the following:

・Search keywords ・Page ranking ・Number of page sessions on the site ・Exit rate on the site ・Time spent on the site

The biggest advantage of the Web is that user behavior on the Internet can be visualized as numerical values, and organic search data can be analyzed in the same way as listing advertisements.

Through analysis, we can find out things like ``What kind of information are users looking for when they visit a site?'' ``Which pages are popular?'' ``Are they being read properly?'' ``Are the pages displayed in a position that makes them easy to find?'' I understand that.

By modifying the content based on the analyzed information to meet user needs, you can improve the content to be evaluated by search engines.

The measures taken there are SEO measures. Latest information on organic search.

Content generated by AI using SGE (Search Generative Experience) is now displayed at the top of search results.

Google announced a new search display called SGE (Search Generative Experience) at the annual developer event "Google I/O" on May 10, 2023 (US time).