What is Google Analytics Individual Qualification (GAIQ)?

Google Analytics Individual Qualification (GAIQ)

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Google Examination is fundamental while taking part in business like site examination, showcasing, and publicizing. Isn't there a many individuals who are learning in their own particular manner?

To extend your insight into Google Examination and need to find out about investigation, one of the most amazing ways of learning is Google's true capability "Google Examination Individual Capability (GAIQ)".

This time, we will present the items in the GAIQ test, how to go to lengths, the advantages of getting it, and how to utilize it. Get GAIQ and dispose of your feeling of dread toward Google Examination!

what is Google Analytics Individual Qualification (GAIQ)?

Google Analytics Individual Qualification is a certification that proves the level of understanding of the skills and knowledge of the data analysis tool "Google Analytics" provided by Google.

General knowledge of Google Analytics installation, settings, customization, reports, understanding of dimensions and indicators are required. Google Analytics is now a hub for other marketing tools such as Google Data Portal, Google Optimize, and Google Ads. It is positioned as the first thing to learn when dealing with marketing-related tools at Google.

It is also known as "GAIQ", which is an acronym for "Google Analytics Individual Qualification" in English. As indicated by the word “individual” in the name, it is a certification for individuals.

Obtaining a GAIQ certification not only proves that you have sufficient Google Analytics skills, but also deepens your knowledge by studying for the certification.

Also, for those who are currently in charge of the web and are staring at Google Analytics every day, it is very effective in terms of increasing effective views and taking measures.

Benefits of getting a Google Analytics Individual Qualification (GAIQ):

Acquiring the Google Analytics Individual Qualification has the advantage of being able to convey your knowledge of Google Analytics to your clients from the vendor's perspective.

For companies that specialize in data analysis, if you can appeal that you have sufficient knowledge, you can give the other party a sense of security and make it easier to receive orders, and it will be easier to proceed with your work smoothly. can be expected.

In addition, you can appeal to companies that you have knowledge of Google Analytics when looking for a job or changing jobs, which may be advantageous in the selection process. Since it is a qualification that is directly linked to analysis work, it can be said that it will be a particularly high appeal point for companies that are expecting immediate strength in the web field.

people for acquiring Google Analytics Individual Qualification (GAIQ)

courtesy: Google images

Here are some of the best candidates for the Google Analytics Individual Qualification:

• Inexperienced website manager
• Inexperienced marketer
• People who want to do business related to website analysis from now on
• People who have used Google Analytics in the past but have a few years blank

Tools like this have features added and updated in a short period of time, so we recommend that people who have a blank for work using Google Analytics acquire qualifications.

You can acquire basic knowledge of Google Analytics through studying for the qualification exam, so if you have no idea how to proceed with data analysis, first of all, before you get involved in business, you should aim to acquire a qualification. Let's check if they match.

People who do not need to acquire Google Analytics Individual Qualification (GAIQ)

On the other hand, if you have been engaged in web analysis work for a long time and already have a lot of experience with Google Analytics, it will not be a problem if you do not dare to acquire the Google Analytics Individual Qualification.

This qualification is the best qualification for getting started with Google Analytics, and it is likely that those who already have proficient skills will find the difficulty unsatisfactory.

Google Analytics Individual Qualification (GAIQ) exam content

We have put together a detailed summary of the Google Analytics Individual Qualification exam, the scope of the exam, and the specific flow up to the exam.

Exam outline

The answer method for the Google Analytics Individual Qualification is multiple-choice, and all 70 questions are answered in 90 minutes of test time. The test can be taken online, and unless there is special maintenance on the test day, the test can be taken at a time convenient for the examinee, 24 hours a day, 365 days a year.

The pass mark is 80%, and you must answer at least 56 out of 70 questions correctly to pass. If you fail the exam, you can retake the exam, but retakes will not be accepted until 24 hours after the exam.

The exam is valid for 12 months, after which you must retake the exam.

Question range

The scope of questions for the Google Analytics Individual Qualification is announced on the exam outline page as "including basic and advanced knowledge of Google Analytics".

The specific scope of questions will be questions related to "planning and mechanism, implementation and data collection, setting and management, conversion and attribution, reporting, indicators, and dimensions."

Cost

The Google Analytics Individual Qualification exam is free of charge.

In addition, the "Google Analytics Academy" for exam preparation is free of charge, so you can easily study for exams on the Internet.

Flow of examination

Google skill shop

Google Analytics Individual Qualification (GAIQ)

The process for taking the Google Analytics Individual Qualification is as follows: “ Login to skillsshop ” → “Acquire certification” → “Analytics Academy” → “Google Analytics Individual Qualification” → “Take the exam”.

If you fail the exam after completing the exam, you can retake the exam after 24 hours.

How to prepare for the Google Analytics Individual Qualification (GAIQ) 

How to prepare for the Google Analytics Individual Qualification exam

• How to use Google's official Google Analytics Academy
• How to acquire skills with books to learn about Google Analytics

there is.

Google's official "Google Analytics Academy"

Google Analytics Academy

Google Analytics Academy is an e-learning system (a mechanism for learning online) for learning about Google Analytics officially provided by Google.

There are two types of Google Analytics Academy: "Google Analytics Beginner's Course" and "Google Analytics Advanced Course".

A teacher at Google headquarters will explain the points while talking in a YouTube video.

The Google Analytics Beginners Course is designed for new users who are just getting started with Google Analytics. You can learn how to create an account, implement a tracking code, set up data filters, and more.

It also explains how to use the Google Analytics management screen and reports, how to set My Reports and shortcuts, basic usage of the report function, how to set goals, campaigns, and tracking.

The Google Analytics Advanced Course is intended for those who are somewhat familiar with Google Analytics and want to perform advanced data analysis. It explains how to organize the collected data into easy-to-use reports.

In the advanced course, you can use settings such as "Custom Dimensions", "Custom Metrics", and "Event Tracking" , so please learn the basics first in the beginner course.

You will also learn advanced analysis techniques using segment and channel reports, user reports, custom reports, and marketing strategies such as remarketing to show ads to users who have visited your website in the past.

Books for learning Google Analytics 

If you want to learn Google Analytics knowledge from books,

1. "Possible reverse lookup Google Analytics 240 practical tricks that can be used in the field of web analysis Universal Analytics & Google Tag Manager support" (Written by Kazuhiro Kida, Impress)
2. "Thorough Use of Google Analytics: Operation Guide for Analysis and Improvement for Successful Digital Marketing" (NRI Netcom, Inc., Kenta Kanzaki, Yu Sakamoto, Keisuke Saito, Toshiya Yamakawa, SB Creative)
3. "Most Easy Google Analytics Textbook" 

3 books are recommended.

"Possible reverse lookup Google Analytics Web analysis practical tricks 240 Universal Analytics & Google Tag Manager support" explains practical content that can be used in actual data analysis work by applying basic knowledge, so it is useful in business It is attractive that it can be used as a practical book that can be used immediately . This is the perfect book for when you want to add practical skills after studying the basics.

"Thorough Use of Google Analytics: Operational Guide for Analysis and Improvement for Successful Digital Marketing" covers the details of Google Analytics functions and usage, so it is a user-friendly book that allows you to learn from scratch at the operation level. .

The "Most Easy Google Analytics Textbook" is authored by Irep staff, who are famous for their extensive SEO know-how. It is written from the perspective of "the view of Google Analytics to make the whole web marketing work", and it has a high standing point. Although there are few explanations of functions, it is a valuable book that can be learned including the idea of ​​​​"how to use Google Analytics to produce results".

Each of these three books has different characteristics, so you can input knowledge in a complementary way by combining them.

Summary: Get Google Analytics Individual Qualification (GAIQ) 

Passing the Google Analytics Individual Qualification will prove that you have sufficient Google Analytics skills.

Currently, 90% of domestic listed companies are said to have Google Analytics installed. As a person in charge of the web, there are many cases where you simply stare at the numbers on the screen and fail to make improvements. (I used to be a web manager at a business company in the past.)

In order to think about the next action from daily access, it is necessary to be at least familiar with the functions of Google Analytics. We hope that you will be able to use this qualification to comprehensively master the functions of Google Analytics and improve the web.