Google Business Profile: A Complete Guide
Google Business Profile
In this article, we will make sense of the fundamentals of what a Google business profile is, the way to utilize it, its advantages, and how to alter MEO gauges so that even fledglings can figure it out. Enrolling a Google business profile will make it simpler for your business data to show up in Google Look.
*From November 2021, Google My Business has been renamed to Google Business Profile. If you want to know the changes from My Business, please see "8 | Extra: 3 Changes from Google My Business" from the table of contents.
🔽 I explain it in the video, so please take a look at it.
Table of contents
What is a Google Business Profile?
1. What is a Google Business Profile
2. Where will my Google business profile appear?
2. 3 Benefits of Using Your Google Business Profile
(1) Easier to be displayed in Google search and Google Maps search
② You can promote store visits
③ You can deal with pranks and malicious reviews
3. Google Business Profile Owner Verification/Registration Method
Owner verification procedure
4. MEO for Google Business Profile
1. What is MEO?
2. 3 Ways Google Business Profile Ranking Works
3. 6 ways to make your Google business profile rank higher
What is a Google Business Profile?
Google Business Profile is a free information management tool provided by Google. By registering for a Google business profile, you can manage the information about shops, companies, facilities, etc. displayed in the results of Google searches and Google Maps searches.
A Google business profile is automatically created from information collected on the Internet by Google and information posted by Google users, without the business owner creating or registering it.
*Stores that have just opened or stores with little information on the Internet may not have a Google Business Profile.
The Google Business Profile automatically created by Google may contain minimal information or may contain incorrect information submitted by users.
First of all, it is important to check whether your own Google business profile exists, and if so, register as an owner and enter the correct information.
Where will my Google business profile appear?
- Smartphone browser (Chrome, Safari, etc.)
- Google Maps app on smartphone
- PC browser (such as Chrome)
- Google Maps on PC
(1) Google Business Profiles of stores related to the keyword "Yokohama Cafe" will be displayed at the top of the search results on your smartphone browser.
(2) Stores related to the keyword are also displayed large on the Google Maps app on your smartphone.
(3) Similarly, the Google business profile of the store related to the keyword is displayed at the top of the search results on the PC browser, and the location of the store is displayed on the map on the right.
When searching from Google Maps on a PC, a list of shops related to the keyword is displayed on the left side of the screen, and a red pin stands at the position of the displayed shop.
Users who search on Google decide which store to visit based on the information displayed here, so if a Google business profile does not exist or the wrong information is posted, they will miss the opportunity to visit the store.
To prevent this from happening, register as an owner on your Google business profile and enter the correct store information.
Three Benefits of Using Your Google Business Profile
Here are some of the benefits of using your Google Business Profile:
- It will be easier to be displayed in Google search and Google Maps search
- Promote store visits
- Deal with pranks and malicious reviews
I will explain in order.
(1) Easier to be displayed in Google search and Google Maps search
Simply verifying your Google business profile will give you a higher ranking from Google than an unverified profile.
It will also be simpler for the store to show higher in the search outcomes than other stores when related keywords such as location names and sectors are searched for if appropriate store information is entered and connected to the website or social media.
② You can promote store visits
By confirming the owner, you will be able to edit your business profile freely, so you can attract users' interest by posting attractive introductions and photos.
If users can check the address and business hours when looking for a store, even first-time users can visit with confidence.
③ You can deal with pranks and malicious reviews
All business profiles allow Google users to freely write reviews and post photos.
Even though your business profile exists on Google, if you leave it unattended, you may end up with more bad reviews without knowing it.
If you confirm the owner, you can reply to reviews and report malicious mischief to Google.
Google Business Profile Owner Verification/Registration Method
1. Search the store name on Google Maps
Open the Google Guides application and search for the name of the store you need to visit..
2. Select "Are you a business owner?"
Open your business profile and select Are you a business owner?
If you are not logged into your Google account, please select your login account.
*If you do not have a Google account (Gmail address), please refer to the following article to create one.
[Can be done in 3 minutes] How to register a Gmail address (PC, smartphone compatible)
In this article, we will explain how to create a Gmail address (Google account) in an easy-to-understand manner with images. The method is the same for PCs and smartphones (iPhone), so please try making it while looking at the article.
3. Select "Start Management"
The displayed account will be the management account of the business profile, so check that there are no problems, and if it is OK, select "Start management".
4. Select owner verification method
Select one of the following three verification methods.
*The displayed confirmation method varies depending on the status of your business profile.
1. Phone
When you press the "Call" button, an automatic call will be sent to the displayed phone number with the verification code. They will call you right away, so be ready to pick up the phone and press the call button.
2. Enter your email
address and press the "Email" button to receive a confirmation code.
3. Postcard
3. Enter the postcard
Enter the contact name and press the "Mail" button, and a postcard with a confirmation code will be sent to the displayed address. Postcards usually arrive within 19 days.
STEP
5. Enter verification code
By entering the confirmation code obtained by each method, the owner confirmation is completed.
MEO for Google Business Profile
What is MEO?
MEO is a technique for displaying your Google business profile at the top of Google searches and Google Maps searches.
Your Google business profile will be displayed with priority not only in searches from Google Maps but also in Google search results. things can be done
Since many users use Google Search and Google Maps search from their smartphones to search for store information, it is becoming increasingly important to implement appropriate MEO measures to attract customers to the store.
3 Ways Google Business Profile Ranking Works
Before we get into the specifics, let’s take a look at how your Google Business Profile ranks in search results. The ranking mechanism is clearly described on Google's official website.
How local search results are ranked
- Relevance
- Distance
- High visibility
Your Google Business Profile ranking is determined by these three ratings. I will explain while quoting each content from the official site.
How to improve your ranking in local search results on Google – Google Business Profile Help
Manage Your Business When users search for stores and places near their current location, Google Maps, Google Search, and other
(1) Relevance
Relevance refers to the degree to which your search terms match your local business profile. A complete business listing gives you more accurate information about your business and can make your profile more relevant to search terms.
Relevance is, for example, when a user searches for the keyword "cafe", the description, posts, reviews, etc. on the Google Business Profile include the keyword "cafe" itself and related keywords such as coffee shops and coffee. It is judged whether there is
To increase this relevance, it is important to think about what keywords your potential customers will search for and include them in your Google business profile introduction.
② Distance
Distance refers to the distance from the location specified in the search term to the business location in the search results. If the search term doesn't specify a location, the distance is calculated based on the location of the person searching.
If the user's location information or the name of the area is included in the search word, the Google Business Profile with the address close to the location will be more likely to be displayed at the top.
Make sure your address is entered correctly in your Google Business Profile for distance ratings.
③ High visibility
Visibility refers to how widely known your business is. Some businesses may be better known offline, which is factored into their ranking in local search results. For example, famous museums, landmark hotels, and shops with well-known brand names are more likely to rank high in local search results.
Links, articles, store listings, and other online information about your business likewise influence permeability. Your audit count and score on Google likewise influence your positioning in neighborhood query items.
Organizations with additional surveys and higher appraisals will rank higher. Site design improvement (web optimization) procedures can likewise be applied, as position in web query items is additionally considered.
Commentary
In the item of "high visibility", in addition to online name recognition, offline name recognition is also taken into consideration, so it is difficult to improve the evaluation simply by managing and operating the Google business profile.
- Add your business site to your Google Business Profile
- Go to Web optimization lengths for that HP
- Keep posting on different SNS
point
In the local search engine update by Google in December 2021, among these three items, changes were made that emphasized "(2) Distance" in particular.
This means that Google decided that it would be beneficial for both users and stores to display appropriate stores based on location information, instead of simply displaying well-known stores at the top. will be
This update makes it even more important for small stores to operate a business profile, as lesser-known stores than their competitors are more likely to be displayed higher by location information.
As explained, there is nothing you can do about "(2) Distance" other than to write the correct address.
6 ways to make your Google business profile rank higher
From here, I will make sense of the particular technique for MEO countermeasures. The technique is likewise portrayed on Google's true site, so I will make sense of it while citing it.
How to improve your local ranking on Google – Google Business Profile Help
Enter detailed data
Local search results are highly relevant to your search term, so the more content your business information is, the more likely it will match your search term.
Important: Make sure your business information is up to date.
Make sure you enter all of your business information into your Business Profile admin so users can see what your business is, where you are, and what hours you're open. Enter information such as (but not limited to):
・Address
・Phone number
・Category
・Attribute
High-profile business profiles rank higher, both online and offline. In addition, the following items are also displayed in the search results of the business profile, which are highly related to the searched keyword, so it is important to enrich the business information. In particular, be sure to enter the following items and keep the information up-to-date.
- Business content
- Business hours
- Address
- Telephone number
- Category
- Attributes
Verify your business
By verifying your business, you're more likely to see your business information in local search results on Google services like Google Maps and Google Search.
By registering a business profile as an owner, the evaluation will be higher than those that are not registered as owners, and it will be easier to be displayed at the top, so let's register as an owner first.
Keep your business hours information accurate
Regularly update your business hours, including opening and closing times, and special hours for holidays and special events. Accurate business hours will help customers know when your business is open and give them the confidence to visit your store during business hours.
Commentary
Enter all weekdays, weekends, and holidays for the business hours of the store, and keep the information always up-to-date.
Manage and reply to reviews
Answer client-submitted surveys of your business. Answering surveys additionally shows that you esteem clients and their perspectives. Helpful and positive reviews from users increase your business presence and increase the likelihood that customers will visit your store.
It is desirable to respond to reviews that arrive on your business profile, whether they are positive or negative. By communicating with customers, they may become fans of your store. It will lead to an image improvement of the store at the time.
Add photo
Add a photo to your business profile to tell the story of your business and showcase your products and services. Accurate and compelling photos show your customers that you have the product or service they're looking for.
Commentary
Upload at least 10 photos with a goal of 30 photos. Please post high-quality photos as much as possible so that you want to come to the store.
Add store products
If you're a retail location proprietor, you can add your store's items to your business profile to show customers around your store what you have available to purchase.
Commentary
By registering individual product photos, descriptions, and prices, the probability of attracting users will increase.
By doing the above measures firmly, the display ranking of the business profile will increase.
Conclusion
As I have explained so far, there are various functions in the Google Business Profile, but since it is only the initial information input that takes time, please read this article and other related articles and edit them one by one. Please take a look.
Although simple maintenance is required, once your business profile has been prepared, it will be recognized and evaluated by Google and will be delivered to people who need your business information. Please make effective use of it. I think.
You can post a street view of your store or facility on your Google business profile.
Post a Comment