What is Google Analytics Individual Qualification (GAIQ)? How to pass the GAIQ?
Google Analytics Individual Qualification (GAIQ)
- People interested in access analysis
- People who want to analyze their own site using GA
- Those who want to acquire introductory level knowledge of GA
1.What is GAIQ?
In GAIQ, knowledge about "what kind of information can be collected with GA" and "how to operate GA" is required. It can be said that it is an introductory qualification for those who aim to become web marketers or SEO consultants in the future.
Exam overview
GAIQ has no specific test date, allowing you to take it at your convenience. The exam comprises 70 questions, requiring an 80% correct answer rate within a 90-minute, uninterrupted online session. Although 70 questions may seem extensive, most have 4 or 2 choices, enabling completion in about 30 minutes.
With a Google account, you can attempt GAIQ multiple times until successful. However, failing requires a one-day waiting period before reattempting. Additionally, even if you pass the exam initially, the certification remains valid for one year, after which you must retake and pass the exam.
Note: Contrary to information suggesting a 1.5-year expiration and a 7-day retake interval, the latest data, as of 2021/11/10, confirms the one-year validity period.
2. Study method to pass GAIQ in one week
GAIQ is achievable with focused study, and the recommended one-week learning process is designed for effective preparation.
One-Week Learning Process:
You can challenge GAIQ as many times as you want for free, making repetition a shortcut to success.
Day 1: Take the exam once to gauge the atmosphere and difficulty. It's okay if you're unfamiliar with the content at this point.
Days 2-3: Use Google's official study guides; there are two, and studying both brings you closer to passing. Work on the confirmation quiz until you get all the questions correct.
Day 4: Take the exam again. If you pass, great; if not, review thoroughly. Since there's ample time for the exam, jot down any questions you're not confident about.
Review with Reference to Day 5: Deepen your understanding using GA's help based on your notes. Search for terms you didn't understand from the Analytics Help screen.
Day 6: If you've studied enough, you should pass by this point. If you fail, review and retry.
This streamlined process emphasizes repetition, utilization of study materials, and strategic review, ensuring a comprehensive understanding of Google Analytics for successful completion of GAIQ.
Trends and countermeasures
Repeated attempts will reveal overlapping questions, indicating that the 70 questions are likely randomly selected from a pool of around 100 to 150 questions. Instead of solely aiming to pass GAIQ, let's study with the goal of understanding the entire scope of GA. What are GA's capabilities? What is the purpose of each function? Mastering these aspects will naturally bring you closer to passing.
In broad terms, GAIQ can be categorized into four question types:
- Issues with GA's data collection methods
- GA Viewing Issues
- GA spec issue
- Problems with items that you configure yourself
The example questions provided below are sourced from Google's official study guide quiz. If you're curious about the answers, please take the quiz. GAIQ features similar questions, encouraging comprehensive preparation.
Issues with GA's data collection methods
GA collects data using a method called tracking. Find out where the tracking code is placed in the HTML, what user actions and information are recorded, and vice versa.
For example, there are frequent statements such as "user's personal information is not collected" and "tracking code is written under the <head> of the article".
GA Viewing Issues
when looking at GA. The question is what kind of data can be obtained from where to look.For example, it's important to know that "Bounce rate is the percentage of users who leave the website without interaction after accessing the website, and you can check the bounce rate for each channel in the channel report."
It is quick and easy to actually touch GA, but if it is impossible, it is recommended to use the official learning support and read the GA help page many times.
GA spec issue
There are many questions to check if you understand the GA specification. For example, for the GA hierarchy, you will be asked to answer the order of "account > property > view", and you will be asked about points to note that data will be lost if you make a mistake in usage, such as "data excluded by filters cannot be recovered".
We also often get questions about when to use GA and Google Ads together . For example, knowledge such as " You cannot adjust bids for GA keywords in Google Ads " is required.
Problems with items that you configure yourself
Items such as custom reports, custom segments, and goals must be set by yourself. By the way, the “goal” in this case is not something like “aim for 100,000 PV”, but a goal that involves specific user actions such as “clicking the purchase button” or “clicking the inquiry button”.
For example, you will be asked about how to set up and collect user data, such as "What is an index?", "What is a dimension?", "How to link with POS data?"
As a point for learning, I think that you can acquire knowledge systematically by imagining what kind of data you would like to obtain and what kind of suggestions you would like to make by obtaining that data.
3. What to do after obtaining GAIQ
Gaining GAIQ serves the dual purpose of enhancing site analysis skills and proving one's proficiency as a web marketer. The article suggests making basic settings for GA, understanding site problems, finding issues using GA, and integrating with CRM tools to further enhance the marketing process. By acquiring GAIQ, individuals can stand at the starting point for advanced access analysis using GA, gaining a deeper understanding of site management and higher-level SEO skills.
Make basic settings for GA
Acquisition of GAIQ proves that you understand the basics of terms and operations related to GA. In addition, by trying to set the GA yourself, you will be able to organize your knowledge and realize what you can do with the GA.
If you understand the contents of the GAIQ exam, you can do the following, so please try it.
- Initialize goals, filters, tags, etc. so that information necessary for site operation can be collected
- Understand site problems such as "high bounce rate" and "low click rate on banners"
- Understand the search ranking, bounce rate, and exit rate for each content
- Know what content is a landing page (the first page visited on your site)
Find issues using GA
The purpose of access analysis is to grasp the current situation and make a hypothesis of the problem. Just looking at the GA comprehensively can only grasp the current situation. Let's try the following to find a specific problem and start moving toward a solution.
Find content issues and solve themWith GA, I think you can discover content that is not getting much access, or content that has a lot of access but does not lead to conversion. By repeating the cycle of hypothesizing and verifying "why access is not growing" and "why is it not leading to conversion?". You will acquire the ability to analyze content and be able to improve the site smoothly .
First of all, let's create content steadily. No matter how much you understand GA, it will not be useful in practice if you do not have experience in creating actual content and considering site layout. You can grow your site by trial and error, thinking about what quality articles you should write to improve your search rankings and what kind of banners will click.
Integrate with CRM tools
A CRM tool is a tool for managing customer information, and it is often used in both B to B and B to C because it can send emails from a customer list all at once and manage the progress of business negotiations. In addition to the access analysis of GA and Google Ads, you can understand the customer journey from the entrance of the customer to the current situation through collaboration, which can lead to the improvement of the entire marketing process.
Specifically, we can see the following.
[For B to C (EC site)]
- What kind of content does the person who accessed it become a continuous customer?
- How effective is Step Mail?
[For B to B]
- What kind of leads have a high conversion rate?
- From landing page to conversion to deal to close, where are you getting stuck?
summary
By acquiring GAIQ, you will be able to stand at the starting point for access analysis using GA. Grasp the current state of the site and scrutinize the information necessary for site management while acquiring higher-level SEO skills.
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